Git Gud: A UX Case Study for

the Esport Online Coaching Industry





Instructor | Abby Guido



For gamers without a coach, the only way to improve their skill is by playing the game or watching YouTube clips. The problem is sometimes these techniques aren’t enough to help you become a better player.

The competitive play of various digital games (esports) has gained considerable popularity. While in 2015 the Esports audience was estimated at 235 million, in 2018 it already reached 395 million. In the next few years, continued growth in popularity is expected. Esports is receiving increasingly more recognition in sports. In China, Esport has been already considered a sport since 2003. Esports was an item in Asian indoor martial arts games in 2017 and will be an official competitive sports item in the 19th Asian games in Hangzhou 2022. In the USA, Esports players have been considered professional athletes since 2013.

User Personas

Jessica is 23 years old and is a software engineer from New York City. She started to join the Esport club when she was in college, and she likes to participate in Esport competitions organized by the community. But after graduation, I lost a lot of time practice playing games. She will watch many games and competitions on youtube. But she hopes that a professional coach can point out her problems and effectively improve her gaming level. So that she can participate in some professional competitions in the city. Now Jessica found Git Gud. She can watch live coaching and chat with the coach at any time, or she will recommend suitable courses to her based on the feedback from her coach through Git Gud.

User Journey

After understanding my customer group, I began to associate and displayed the user journey. Jessica wants to improve her gaming skills, she could only watch Esport gaming videos on Youtube. But after a long time, she realized that only watching YouTube improve slowly. She wants to find a game coach to guide her in a targeted manner.