Git Gud

A UX Case Study for the Esport Online Coaching Industry

Project Type: Case Study

Art Director: Abby Guido

Institution: Tyler School of Art and Architecture

Graphic and Interactive Design

 Programs: Adobe XD, Adobe Photoshop, Sketch Up



“Git Gud”, an intentional misspelling of the phrase “get good,” is an expression used to heckle inexperienced players or newbies in online video games, similar to the use of the phrase “lurk more” on forums.


The esports industry is still on track to be a billion-dollar organization within the next year. With that much growth and potential; gamers and their families are starting to take esports careers more seriously. For some people that means hiring a professional esports coach. When e-sports become a professional game, players need professional game coaches to help them gradually and correctly improve their level.


For gamers without a coach, the only way to improve their skill is by playing the game or watching YouTube clips. The problem is sometimes these techniques aren’t enough to help you become a better player.

If people have weekly lessons for an instrument or a fitness coach, why don’t more people have an Esports coach? Today, many people play competitive video games, and it has a hefty fan base. We’re seeing a market around Esports on the rise. Many businesses’ are seeing the opportunity Esports provides and several colleges have already taken the steps towards developing a varsity Esports team.

The competitive play of various digital games (esports) has gained considerable popularity. While in 2015 the Esports audience was estimated at 235 million, in 2018 it already reached 395 million. In the next few years, continued growth in popularity is expected. Esports is receiving increasingly more recognition in sports. In China, Esport has been already considered a sport since 2003. Esports was an item in Asian indoor martial arts games in 2017 and will be an official competitive sports item in the 19th Asian games in Hangzhou 2022. In the USA, Esports players have been considered professional athletes since 2013.